MiQ Advanced TV
TV is now more than just TV - and there are more opportunities to reach your best audience than ever. Use data from TV exposure to build audiences, manage reach and frequency, and activate in whatever channels you need to drive the results you’re looking for.
Advanced TV in action
Get more from your media investments in order to win in the new era of TV. Find out how it works.
This is Advanced TV...
Whether you’re looking for mass reach or to drive measurable actions (or both), we’ve got you covered. With MiQ Advanced TV, you can use data from TV exposure to build audiences, manage reach and frequency across devices, and activate in whatever channels are going to drive the outcomes you’re looking for.
- Agnostic approach - Access all the supply partnerships you need to get diverse, debundled and transparent TV and video inventory across open and closed platforms.
- Wider reach - Find the best way to the most valuable impression with our multi-DSP approach.
- Connected data - Analyze TV data alongside over 150 other data feeds, for richer TV viewership insights to help you improve your reach and frequency and make your investments go further.
- Measure what matters - Measure and optimize TV exposure using custom algorithms that drive towards real-world outcomes.
Advanced TV capabilities
Our Advanced TV solution has all the capabilities you need to deliver high-performance campaigns. Click on the wheel to find out more about each one.
Getting the most out of YouTube
Nowadays, TV is a multichannel, multi-platform, multi-device conundrum. And YouTube is a massive part of that challenge.
Read our ebook to find out:
- Why linear TV and YouTube have more similarities than you might think
- Why the major challenges of YouTube all stem from a lack of insights
- How you can use YouTube API data to get more from your spend
CHECK OUT MORE CONTENT
Connecting TV and digital for Boost MobileRead more
Sending big tobacco up in smokeRead more
Bridging the gap between TV and digitalRead more
We need to talk about YouTube...Read more
Harnessing the power of Advanced TV in AustraliaRead more
Channelizing the power of CTVRead more
Bridging the gap between TV & digital
Book an MiQ Unlocked session and have our experts come to your office to bring you up to speed on the latest trends in our industry.
TV advertising in 2020 is significantly more complex than the TV buying of the past – with exponentially more supply, targeting, and measurement options. In this session, we cover the ways smart television data lets marketers make the most of their TV investments, allowing them to connect digital and TV to drive the best outcomes for their brands.