ExchangeWire’s TraderTalk TV: MiQ’s Alex Deats on Reaching China’s Programmatic Market

In this latest episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane is joined by Alex Deats, EVP China, MiQ, to discuss China’s programmatic ecosystem and how MiQ’s China solution empowers global brands to connect with the second-largest ad market in the world, from anywhere in the world.

In this session Ciaran and Alex discuss:

  • How China’s programmatic ecosystem differs from those of other markets.
  • How MiQ have built their local Chinese programmatic tech stack.
  • What the future of programmatic in China looks like.

Want to know more?

At MiQ, our whole philosophy is about giving global brands the opportunity to reach China, from anywhere in the world. We’ve built a local Chinese tech stack providing instant addressability to that market, with our campaigns operated by bilingual Traders & Account Managers located across the globe.

We’ve undertaken these steps so global brands can seize the unprecedented opportunity the Chinese market presents, without having to bear the front of the challenges and complexities that often come with it or without compromising on the depth of local capabilities needed to be successful in that market.

To find out more, take a read of our recent ebook – download here >>

For information about how you can succeed with programmatic in China – check out our approach >> 

If you want to have a chat now about how we can help your global brand take a new approach to China, there’s nothing we’d love more –  contact one of our experts >>