sfBIG Panel Recap: Preparing for a Cookieless World with MiQ

On October 22nd, MiQ joined forces with our newest partner sfBIG to assemble a knockout panel to educate members on preparing for a cookieless future. Kristin Scheve, SVP and Head of West Coast Media at Digitas, moderated a panel consisting of MiQ’s Charlie Neer, US Chief Revenue Officer, and Beth Reilly, Head of Integrated Media, Partnerships, and Social at Northwestern Mutual.

In the hour session, the panelists covered everything from how we currently use cookies, to who is responsible for managing what the cookieless future means. Charlie, Beth, and Kristin also discussed what businesses are doing to prepare for these changes and more importantly, what our industry will look like with the absence of cookies.

We’re excited that, in partnership with sfBIG, we’ll be hosting quarterly webinars designed around the content tracks featured within our MiQ Unlocked initiative. The goal of this educational program is to empower our clients and partners with up-to-date knowledge on all things programmatic.

To see for yourself, check out the full video recording here of our first of many educational Lunch & Learns with sfBIG. And if you’d like to brush up on even more cookieless knowledge, check out our blog on how cookieless targeting works.