Attention measurement can signal if ads are actually seen, but it’s not a standardized metric. As each player defines their own methodology, measurement just gets more confusing. So how can marketers leverage this trendy metric today? Is it finally time to pay attention to… Attention?
In this industry upskilling session we will cover:
- Deciphering Attention and how we got here
- Use cases for Attention metrics
- Current challenges and how get started
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