Latest How to crack the future of TV advertising in Canada We’ve just released an in-depth report about TV viewing habits in Canada. The headline news? Connected TV (CTV) is... Read More
Industry wisdom Unlock the power of RFM Analysis to boost CPG programmatic media Nov 14, 2023 Read More
Industry wisdom Content transparency and fraud: Do you know where your CTV ads are really running? Aug 16, 2023 Read More
Industry wisdom Programmatic advertising delivers certainty during uncertain times Apr 12, 2023 Programmatic advertising was designed to deliver results during times of economic uncertainty. Read More
Industry wisdom Simplifying CPG omnichannel marketing Mar 22, 2023 Understanding omnichannel marketing in CPG Read More
Industry wisdom 5 marketing strategies that CMOs should be paying attention to in 2023 Mar 08, 2023 Marketing during a recession with MiQ Read More
Industry wisdom 9 questions marketers and media buyers should be asking themselves about marketing during a recession Mar 01, 2023 Marketing during a recession with MiQ Read More
Industry wisdom How to make better choices and improve ROI with programmatic advertising Aug 31, 2022 Read More
Industry wisdom Connecting digital and TV data is a winning ticket for political advertisers Aug 16, 2022 Read More
Industry wisdom A look at near real-time insights of a live campaign using Google’s Ads Data Hub Jun 21, 2022 Read More
Tech talk Programmatic without cookies? It’s possible thanks to data-backed identity graphs Jun 06, 2022 Read More
Industry wisdom ExchangeWire’s TraderTalk TV: MiQ’s Stephen Emsall on making your YouTube money work harder Feb 09, 2022 Read More
Industry wisdom In plain English: What are data clean rooms? And why should advertisers consider adding them to their tech stack? Oct 29, 2021 Read More
Industry wisdom In plain English: What is anonymous data? And how can you use it in programmatic campaigns? Sep 13, 2021 Read More
Industry wisdom ExchangeWire’s TraderTalk TV: MiQ’s Ben Holmes on DOOH in the UK – traditional vs programmatic Aug 19, 2021 Read More
Industry wisdom What is authenticated data? And how can you use it in programmatic campaigns? Aug 16, 2021 Read More
Industry wisdom ExchangeWire’s TraderTalk TV: MiQ’s Alex Deats on Reaching China’s Programmatic Market Aug 05, 2021 Read More
Industry wisdom Driving programmatic performance for Indian brands – A look at the campaigns that won three Agency Reporter Front Bencher Awards Jul 14, 2021 by Vidula Ashok, Product and Media Analytics Lead, MiQ Read More
Industry wisdom Q&A: MiQ’s identity product lead Georgie Haig on Google’s latest cookies announcement Jul 13, 2021 Read More
Industry wisdom Reintroducing our advanced media solutions: communicating our new narrative with a new identity Jun 15, 2021 Read More
Industry wisdom ExchangeWire’s TraderTalk TV: Trading Across a Fragmented Ecosystem in a Privacy-First World May 13, 2021 Read More
Industry wisdom Supply path optimization: four tips for doing it more effectively Apr 22, 2021 Read More
Industry wisdom In plain English: What is geolocation data? And why is it so important in a world without cookies? Mar 31, 2021 Read More
Industry wisdom Life After Cookies: Part Six — As Changes Come, Experts Say the “Energy is Palpable Mar 24, 2021 Read More
Industry wisdom Life After Cookies: Part Five — How the Sell Side Will Define the New Data Pyramid Mar 17, 2021 Read More
Industry wisdom Life After Cookies: Part Four — Collaborating in Support of the Open Internet Mar 10, 2021 Read More
Industry wisdom Decoding Google: What their latest privacy announcement means for ad tech Mar 04, 2021 Read More
Industry wisdom Life After Cookies: Part Three — Piecing Together the Programmatic Jigsaw Mar 03, 2021 Read More
Industry wisdom Life After Cookies: Part Two — Brands, and Their Agencies, Look Toward a Brighter Future Feb 24, 2021 Read More
Industry wisdom Life After Cookies: Part One—The Industry Rallies to Find Replacements Feb 19, 2021 Read More
Industry wisdom In plain English: What do Google’s Privacy Sandbox proposals actually mean? Jan 27, 2021 Read More
Industry wisdom In plain English: What’s reinforcement learning – and how does it help deliver better results? Nov 04, 2020 Read More
Industry wisdom In plain English: What are cookies – and why are they on the way out? Sep 29, 2020 Read More
Industry wisdom Out of the weeds: Navigating the top four cannabis marketing myths Aug 31, 2020 Read More
Data discoveries Navigating Covid-19: What comes next for cannabis marketing in Canada? Jun 22, 2020 Read More
Industry wisdom In plain English: Three ways data science fuels omnichannel advertising May 12, 2020 Read More
Industry wisdom In plain English: Three ways data science fuels omnichannel advertising May 12, 2020 Read More
Data discoveries How staying at home is changing the world for digital advertising Mar 25, 2020 Read More
Industry wisdom Thats the way the cookie crumbles how to prepare for the cookieless future of programmatic Feb 09, 2020 Read More
Industry wisdom Mobile marketing intelligence: The superpower that lets marketers be the hero Aug 05, 2019 Read More