MiQ signs exclusive partnership with Bell Media to expand programmatic capabilities
Deep integration of premium, Canadian data and inventory from Bell Media’s world-class Bell DSP platform with MiQ’s tech and programmatic activation capabilities will help marketers plan and execute smarter and stronger media campaigns.
TORONTO – August 16, 2022 – MiQ, the leading global programmatic media partner, has announced today its exclusive partnership with Bell Media, to access its programmatic advertising marketplace, Bell DSP. The partnership integrates Bell DSP’s best-in-class data and premium Canadian inventory with MiQ’s proprietary technology to deliver unique audience buying and segmentation for innovative cross-channel media strategies.
“We’re laser focused on innovation and doubling down on data and content investments,” said Jason Furlano, SVP of Commercial, MiQ. “We’re excited to be partnering with Bell Media, Canada’s leading media company for all programmatic buys with access to rich, addressable inventory. With more fragmented screens than ever before, it’s imperative for marketers to future-proof their strategies by working with data-driven partners to help maximize performance and scale,” added Furlano.
“As the future of ad buying becomes digitized and more programmatic, Bell Media is offering solutions across the whole sphere for every Canadian advertiser,” said Brandon Moonrei, Director, DSP Partnerships and Client Strategy, Bell Media. “With the combination of our platforms and the expertise of our talent, we can transform the programmatic landscape. We’re excited for this partnership and look forward to working closely with the team at MiQ.”
MiQ will leverage Bell DSP’s TV consumption insights and premium TV inventory to drive its Advanced TV product, as well as the company’s latest sustainability offering, which helps brands offset the carbon footprint emitted by their digital advertising campaigns.
“In order to stay in lockstep with where Canadians are consuming their content, marketers should look to new, flexible inventory to help drive ROI and business goals, which is always the ultimate goal,” said Furlano.
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We’re MiQ, a leading programmatic media partner for marketers and agencies. We connect data from multiple sources to do interesting, exciting, business problem-solving things for our clients. We’re experts in data science, analytics and programmatic trading, and our team of people are always ready to react and solve challenges quickly, to make sure you’re always spending your media investments on the right things in the right places.
Jihan Aziz, Senior Marketing Manager, MiQ
About Bell Media
Bell Media is Canada’s leading content creation company with premier assets in television, radio, digital and out-of-home media, including 35 television stations that are part of the CTV and Noovo networks; 27 specialty channels, including sports leaders TSN and RDS; bilingual TV and streaming service Crave; the iHeartRadio Canada brand encompassing 215 music channels, including 109 radio stations in 58 Canadian markets; and the Astral out-of-home advertising network. Bell Media is also a partner in Pinewood Toronto Studios, Montréal’s Grande Studios, Just for Laughs and Dome Productions, one of North America’s leading production facilities providers. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. Learn more at BellMedia.ca.
Kaitlynn Jong, Publicity Manager, Bell Media